The Hidden Power Behind Creators: Rights, Deals, and Ownership

Jackie Ward is a content attorney who specializes in guiding creators, talent, and media companies at the intersection of entertainment, commerce, and emerging technology. With a practice rooted in both traditional production and the fast evolving creator economy, Jackie helps clients structure deals, protect rights, and build sustainable businesses that extend far beyond one-off campaigns. Her client roster reflects the diversity of today’s media landscape — from digital-native creators like Smosh and influencer Julianna Glasse, to legacy talent and companies whose names themselves hold cultural and commercial value, including Duplass Brothers Productions and LL Cool J’s Rock The Bells. This breadth of experience gives her a rare vantage point into how creators across genres and generations can harness ownership, rights, and authenticity to unlock long-term growth. At the forefront of advising clients working with new technologies — from AI-driven production to immersive content and commerce platforms — Jackie brings deep expertise in navigating uncharted territory while safeguarding creative and commercial integrity. Her work empowers creators and brands alike to transform cultural influence nto lasting commerce loyalty and value.

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