‘Forbidden Fruits’ Trailer: Watch Lola Tung Infiltrate A Retail Shopper Cult Led By Lili Reinhart

The trailer for IFC Films and Shudder’s Forbidden Fruits has arrived just in time for Galentine’s Day.

Co-written by Meredith Alloway and Lily Houghton, Alloway’s feature debut is adapted from Houghton’s play Of the Women Came the Beginning of Sin, and Through Her We All Die. Oscar winner Diablo Cody (Juno, Jennifer’s Body) is also producing.

“You know, when I was a sales girl, not yet a saleswoman, I had a knack for making something out of nothing,” Lili Reinhart’s Apple, the ring leader of a group of four retail employees says at the beginning of the clip.

The price range of the apparel in Free Eden, the store in which these young women gather is not cheap, with a tag of $400 slapped on one garment and a customer getting rung up for $2002.95.

Apple secretly runs a witchy femme cult out of the basement of Free Eden after hours at the mall with fellow fruits Cherry (Victoria Pedretti) and Fig (Alexandra Shipp). The Free Eden girls are mall royalty. Then they meet Pumpkin (Lola Tung) who works for Sister Salt’s pretzel shop. They want to recruit her immediately.

“What are you up to tonight?” Reinhardt’s Apple asks Tung’s Pumpkin, who says she was gonna go home before Apple cuts her off and asks what she really wants to be up to tonight.

Apple, Fig and Cherry then strike similar poses showing off their matching fruit charm bracelets.

“Goat’s milk, thigh gaps, rose petals, bone cast, truffle oil, bitch slap, blood clots, juice prep,” the group chants as Pumpkin is inducted. The sisterhood of witches must be protected by any means necessary.

Soon, Pumpkin is learning that Fig and Cherry have secrets that they don’t want Apple to know about. She takes charge by wearing the Mojave Body Mist after one of the fruits questions if she is Apple’s mini me.

The film also stars Emma Chamberlain, who appears to play a Free Eden shopper. Gabrielle Union will also appear.

Produced by Mason Novick, Diablo Cody (Jennifer’s Body), Trent Hubbard, and Mary Anne Waterhouse, Forbidden Fruits will make its worldwide premiere at SXSW Film Festival 2026.

View this article at Deadline.