‘Rental Family’ Review: Finding Family Where You Least Expect It

Rental Family stars Oscar winner Brendan Fraser at his most effortlessly charming best, playing a down-on-his-luck actor best known for toothpaste commercials who’s living in a tiny apartment in Japan. His life takes a bizarre turn when he stumbles into the world of “Rental Family.” Owned and operated by Tada (Takehiro Hira, Shōgun), Rental Family offers people the opportunity to fill emotional gaps in their lives—be it a partner, a parent, or even just a guest at a specialized performance funeral.

Initially, Phillip is a bit freaked out by the concept but signs on since his prospects for other acting jobs are pretty limited. Tada wants him on board as the token white guy, and Phillip quickly learns there’s a large market for middle-aged white men in this very Japanese business. Phillip’s stunned to discover the jobs are complex, deeply emotional, and require a surprising amount of preparation.

His first gig has him masquerading as a Canadian fiancé to help a young woman—a lesbian who needs a guilt-free way to leave her traditional family and start her life with the one she truly loves. It’s a beautiful, selfless act, and watching Phillip overcome a panic attack (with the help of his coworker Aiko) to deliver this freedom to his fake bride is genuinely touching.

Aiko’s insight that they’re not lying but creating an opportunity for others is a powerful moment that reframes Phillip’s approach to his work. Phillip takes her words to heart, pouring his body and soul into each job. But even extensive preparation doesn’t prepare him for the emotional connection he makes with Rental Family’s clients. What started as just a paycheck evolves into something deeply moving and transformative as he comes to realize how much Rental Family profoundly impacts lives.

Writer/director Hikari and co-writer Stephen Blahut’s exquisitely crafted screenplay is matched by the incredible ensemble that includes Brendan Fraser, Takehiro Hira, Mari Yamamoto, Akira Emoto, and Shannon Mahina Gorman. Phillip’s arc is the heart of the film, and Fraser brilliantly embodies Phillip’s journey from a disillusioned actor watching the world from his small apartment’s window to a man who finds his purpose in these unique, manufactured connections. Fraser’s ability to convey earnestness is crucial, especially when Phillip has trouble grappling with the ethics of his new job.

Rental Family is a beautifully executed and heartfelt story of finding family where you least expect it. Hikari’s film shows that sometimes the roles we play for others—and the gentle lies we tell out of kindness—can have a profoundly positive impact. And for those seeking a brief escape from these troubling times—even if it’s just a few hours—Rental Family delivers the warm fuzzies with its truly uplifting and positive message.

GRADE: A

Rating: PG-13 for some strong language, thematic elements, and suggestive material
Running Time: 1 hour 43 minutes
Release Date: November 21, 2025
Studio: Searchlight Pictures

View this article at Showbiz Junkies.